Privacy Policy

This Privacy Policy sets out how we intend to protect your privacy when using our website and describes your rights and the manner in which any information that can be associated with you (including, for example, your name and e-mail address and information about your online activities), will be collected and used.

What Personal Information do we collect?

We collect information from you when you register on our site, place an order, subscribe to our newsletter, respond to a survey or fill out a form. When ordering or registering on our site, as appropriate, you may be asked to enter your: name, e-mail address or payment information. You may, however, visit our site anonymously.

What do we use your information for?

Any of the information we collect from you may be used in one of the following ways:

  • To process transactions.
  • To personalise your experience. Your information helps us to better respond to your individual needs.
  • To improve our website. We continually strive to improve our website offerings based on the information and feedback we receive from you.
  • To improve customer service. Your information helps us to more effectively respond to your customer service requests and support needs.
  • Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To administer a contest, promotion, survey or other site features.
  • To send periodic emails.
  • The email address you provide for order processing, may be used to send you information and updates pertaining to your order, in addition to receiving occasional company news, updates, related product or service information, etc.

How do we protect your information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information.

Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential.

All transactions are processed through a payment gateway provider (Stripe / PayPal) and are not stored or processed on our servers. Secure Socket Layer (SSL) encryption is employed to ensure payment data is protected.

Our website is scanned on a regular basis for security holes and known vulnerabilities in order to make your visit  as safe as possible.

Log Files

As with most other websites, we collect and use the data contained in log files. The information in the log files include your IP (internet protocol) address, your ISP (internet service provider, such as AOL or Shaw Cable), the browser you used to visit our site (such as Internet Explorer or Firefox), the time you visited our site and which pages you visited throughout our site.

Cookies and Web Beacons

We do use cookies to store information, such as your personal preferences when you visit our site. This could include only showing you a popup once in your visit.

We also use third party advertisements on our website to support our site. Some of these advertisers may use technology such as cookies and web beacons when they advertise on our site, which will also send these advertisers (such as Google through the Google AdSense program) information including your IP address, your ISP , the browser you used to visit our site, and in some cases, whether you have Flash installed. This is generally used for geotargeting purposes (showing London estate agents to someone in London, for example) or showing certain ads based on specific sites visited (such as showing cooking ads to someone who frequents cooking sites).

Google Services

Google uses the information shared by our site to deliver its services, maintain and improve them, develop new services, measure the effectiveness of advertising, protect against fraud and abuse, and personalise content and ads you see on Google.

You can visit Google’s privacy policy to find out more about how Google Ads work and how you can control the information collected by Google.

DoubleClick DART Cookies

We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”).

The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting Scotland, you may see Scotland hotel advertisements when viewing a non-related site, such as on a site about hockey). DART uses “non personally identifiable information”. It does NOT track personal information about you, such as your name, email address, physical address, telephone number, social security numbers, bank account numbers or credit card numbers.

You can opt-out of this ad serving on all sites using this advertising by visiting http://www.doubleclick.com/privacy/dart_adserving.aspx

You can choose to disable or selectively turn off our cookies or third-party cookies in your browser settings, or by managing preferences in programs such as Norton Internet Security. However, this can affect how you are able to interact with our site as well as other websites. This could include the inability to login to services or programs, such as logging into forums or accounts.

Deleting cookies does not mean you are permanently opted out of any advertising program. Unless you have settings that disallow cookies, the next time you visit a site running the advertisements, a new cookie will be added.

Third Party Tracking Tools

We use third party tracking tools to improve the performance and features of our website. These third party tracking tools are designed to collect only non-personal information about your use of our website. However, you understand that such tools are created and managed by parties outside our control. As such, we are not responsible for what information is actually captured by such third parties or how such third parties use and protect that information.

Automatic Information

We automatically receive information from your web browser or mobile device. This information includes the name of the website from which you entered our website, if any, as well as the name of the website to which you’re headed when you leave our website. This information also includes the IP address of your computer/proxy server that you use to access the Internet, your Internet Website provider name, web browser type, type of mobile device, and computer operating system. We use all of this information to analyse trends among our users to help improve our website.

Third Party Disclosure

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties who assist us in operating our website, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

Access to the Personal Information

We are happy to provide you with details of the Personal Information which we process about you. We will require proof of identity from you prior to disclosing such information and will charge a small administration fee to any such requests. Please direct any such request by  e-mail to info@highwaycode.org.uk.

Changes to the Policy

Please refer to the online service on a regular basis to ensure that you are aware of our most recent policies (including this Privacy Policy) and Terms and Conditions for use of the website.

Consent

Unless you register any preference to the contrary, we will assume that as a user of our services, you agree to the processing of the Personal Information in the ways described in this Policy.